20 years, Part of your ride

For more than 20 years BBB Cycling is part of your ride. BBB was established in 1998 by two passionate cyclists, Chris Koppert and Frank Moons following their retirement from professional racing in the 90’s. Being former professional cyclists themselves they understood what cyclists needed and started to create quality products.

BikeChain logo

BBB Cycling products sold via our website are delivered by BikeChain Group Pty Ltd, part of the BikeSportz Imports Pty Ltd family (official Australian BBB Cycling distributor). BikeChain is a marketplace delivering premium cycling apparel, parts, accessories and nutrition.

BikeChain’s mission is to support the growth and success of all cyclists, and the broader cycling community. Through BBB Cycling Australia and BikeChain, you can receive all the benefits and convenience of shopping online, with your purchase supporting a local Australian retailer and contributing to the prosperity of our retailer community.


"Offering 1,500 unique products spread across 40 different categories sold in over 40 countries worldwide."

Transforming displays

Koppert and Moons saw an opportunity to display all their products on a single wall display platform and realized the benefits of this as opposed to displaying their products alongside competitors. The BBB walls became known and stood out of walls where competitive brands were shown next to each other. Since BBB’s inception in the late 90’s this vision has expanded to over 40 countries worldwide. To this day BBB is famous for their range and shop presence in bike stores both large and small.

Dutch Design

Each colleague contributes to the development of the products by gathering feedback from end users, giving input from their own experience in cycling and other sporting activities or testing prototypes. BBB offers more than 1,500 unique products all designed within the walls of the BBB headquarters in Leiden, the Netherlands. Products that have received more than 100 product and innovation awards over the years and varying across 40 different categories.

Part of your ride

What originally started with the slogan, ‘Bike Parts, For Bikers, By Bikers’ has turned into 'Part of your ride' over the years. BBB Cycling wants to be there for every cyclist. BBB is out there on each and every ride, bringing fun to cycling, and making sure cyclists are spending more time on their bikes together with their friends. Riding your bike is something special. It makes you feel carefree and lets you enjoy the moment. It’s exactly this feeling that BBB treasures and wants to elevate with their products.

Part of your ride

Backyard Crew

In the future BBB Cycling wants to build further on their ‘part of your ride’ and to connect even more with their audience. Part of your ride works both ways and BBB Cycling cherishs their connection with the cycling community. In their mission to become part of everybody's ride they are setting up a Backyard Crew of cycling enthusiasts who can carry out this message all over the world. The BBB Backyard Crew consists of all kinds of riders. From pros to adventurers and from ultra-distance cyclists to riders who just enjoy riding their bike. They all share their love for cycling and the bike in general and like to share this passion with everyone. Together with their Backyard Crew BBB Cycling wants to inspire you to ride your bike more often.