PRIVACY POLICY

BBB Cycling Australia
Last updated: February 2026

BBB Cycling Australia is committed to protecting your personal information and handling it in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information, and how you may access or correct it.

1. WHO WE ARE

This website is operated by:

BikeChain Group Pty Ltd (ABN 65 652 475 388)
trading as BBB Cycling Australia,
distributed by BikeSportz Imports Pty Ltd

Email: info@bikechain.com.au

References to “we”, “us” or “our” mean BBB Cycling Australia.
References to “you” mean any individual whose personal information we collect.

2. APPLICATION OF THIS POLICY

This Privacy Policy applies to:

  • Visitors to www.bbbcycling.com.au
  • Customers who purchase products from us
  • Individuals who contact us for enquiries or support
  • Participants in promotions, competitions or marketing campaigns

By using our website or services, you consent to the collection, use and disclosure of your personal information as described in this Policy.

3. PERSONAL INFORMATION WE COLLECT

The type of personal information we collect depends on how you interact with us.

3.1 Information We May Collect

This may include:

  • Full name
  • Email address
  • Phone number
  • Billing and delivery address
  • Payment and transaction details (processed securely by third-party providers)
  • Order history and products purchased
  • Website usage data (IP address, browser type, device information)
  • Marketing preferences and interactions
  • Customer service communications

Where lawful and practical, you may interact with us anonymously; however, this may limit our ability to provide products or services.

4. HOW WE COLLECT PERSONAL INFORMATION

We collect personal information when you:

  • Place an order or create an account
  • Contact us via email, forms or customer support
  • Subscribe to newsletters or marketing communications
  • Enter promotions or competitions
  • Interact with us on social media
  • Browse our website (via cookies and analytics tools)

We may also collect information from trusted third parties such as:

  • Payment processors
  • Delivery and logistics providers
  • Website analytics and marketing platforms
  • Publicly available sources

5. PURPOSES FOR COLLECTING PERSONAL INFORMATION

We collect, hold and use personal information to:

  • Process and fulfil orders
  • Deliver products and manage logistics
  • Process payments, refunds and warranty claims
  • Provide customer service and support
  • Communicate order updates and service messages
  • Conduct promotions and marketing activities
  • Improve our website, products and customer experience
  • Perform business analytics and reporting
  • Detect and prevent fraud
  • Comply with legal and regulatory obligations

6. DIRECT MARKETING

We may send you marketing communications where permitted by law.

You may opt out at any time by:

Opting out of marketing communications does not affect essential service or transactional messages.

7. DISCLOSURE OF PERSONAL INFORMATION

We may disclose your personal information to trusted third parties including:

  • Payment service providers
  • Delivery and logistics partners
  • IT, hosting and cloud service providers
  • Marketing, analytics and advertising partners
  • Professional advisers (legal, accounting, insurance)
  • Government or regulatory authorities where required by law

We take reasonable steps to ensure that third parties handle your information securely and in accordance with privacy obligations.

8. OVERSEAS DISCLOSURE

Some service providers may store or process personal information outside Australia.

Where this occurs, we take reasonable steps to ensure overseas recipients handle personal information in a manner consistent with Australian privacy requirements.

9. COOKIES & ANALYTICS

We use cookies and similar technologies to:

  • Improve website functionality
  • Analyse traffic and user behaviour
  • Personalise content and marketing

You can manage cookie settings through your browser. Disabling cookies may affect website functionality.

We may use third-party analytics tools such as Google Analytics.
For more information, see: https://policies.google.com/privacy

10. DATA SECURITY

We take reasonable steps to protect personal information from misuse, loss, unauthorised access or disclosure, including:

  • Secure servers and encrypted connections
  • Access controls and authentication measures
  • Trusted third-party service providers

Despite these safeguards, no system can be guaranteed to be completely secure.

11. ACCESS & CORRECTION

You may request access to, or correction of, your personal information by contacting us.

We may require identity verification before processing requests and will respond within a reasonable timeframe in accordance with applicable law.

12. ACCOUNT DELETION

You may request deletion of your account by contacting info@bikechain.com.au.

Some information may be retained where required by law (e.g. tax, warranty or fraud prevention records).

13. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing personal information.

14. COMPLAINTS

If you believe we have breached your privacy rights, please contact us at:

info@bikechain.com.au

We will investigate and respond within a reasonable timeframe.

If you are not satisfied, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

15. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time.

The current version will always be published on our website.

16. GOVERNING LAW

This Privacy Policy is governed by the laws of Victoria, Australia.

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